In Real Estate, a Picture is worth $1000… and often times much more!

Selling your home?  Desperate… but don’t want to lower the price? Consider better photos. Real Estate listings that use Professional Photography tend to do better than those that use photos from cheaper point-and-shoot cameras, according to Redfin Corp., a Seattle-based brokerage.  That study sited that listings with professional looking photographs had a 47 percent higher asking price per square foot and receive an average of 61% more views than properties that did not.

Not surprisingly, listings with better photos command higher asking prices.  If you believe your home is worth the price you are asking, then invest in good photographs so it shows well. At the closing table, listings with nicer photos sell for between $934 and $116,076 (as measured by the difference between asking and final price) over listings using photos from point-and-shoot cameras.

SLR or single-lens-reflex cameras give users more control over what they capture and tend to produce higher quality images. SLR’s cost more than point-and-shoot cameras, but considering the data, may be worth the investment for a home seller. However, a good camera is just the beginning.  The camera lens is even more important than the camera.  Most professional lenses cost more than the camera does.  Point-and-shoot camera lenses are far inferior and can’t get wide enough to produce quality interior photographs.  And even if they did, most of the magic with Real Estate Photography happens in post-production —  after the images have been taken.  Bracketing photos, blending them together in specialized software is not only expensive but time consuming.  Plus, we tweak, crop, color correct and more… Here’s an idea:

Ask your Realtor to bring in a Professional Photographer.

More than 88% of home buyers start out looking for homes online.  Homes with quality photos get more online attention. When selling your home, stand out from the crowd with Professional Photos!  But know this… Not all Photographers have experience in Real Estate Photography.  I have clients that are Professional Photographers but don’t know the nuances of Real Estate Photography.  They call me.  And when I need a Wedding Photographer, I call them.

For as little as $100, you can have your home Professionally Photographed as part of your comprehensive marketing plan.  If you think hiring a Professional Photographer is expensive, think about what your amateur photos are costing you?…

*** Tom Biondi is a Real Estate Photographer located in Toms River, NJ


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