Why Professional Real Estate Photos?

The information and statistics are from Realtor.com

Looking to sell your home quick? The photos you post online will make ALL the difference.  Using a professional photographer to help you sell your home is a must.

A Real Estate Photography Company compared 350 listings using their professional photographs against 350 similar listings in the same ZIP code.

Listings using professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photos.  The study also found listings using professional photography were viewed 118% more than comparable listings.

And while professional photography may help you sell your house faster – and closer to list price – it all depends on who you hire and how you use the photos.

Tips To Find The Right Photographer

For real estate, you’ll need a specialized photographer.  You must use a photographer who specializes in Real Estate Photography.  You can’t use a landscape photographer, event or portrait photographer.  It’s a completely different style of Photography.  The lenses are different.  The editing software is different.  The entire process is different.  Plus the photographer must have an “eye” for it.

Many professional photographers seek to create artistic renditions of a property.  This is not what you want.  You want photos done from the perspective of marketing and selling the house.

The Right Stuff

To find the right photographer, look through their online portfolio.  See if the images are done in the style you like.  Also, see samples of their Virtual Tours.  Virtual Tours are a wonderful addition to the photos.

Once you find a potential photographer, make sure they are using a DSLR camera with non-distorting wide angle lenses.  They should not be using fish-eye lenses.  They should also NOT be using on-camera Flash.  Real Estate Photography, in my humble opinion, should be done using a bracketing technique and then blending the 5 or 7 photos in a post production software.

The Photographer must also have “mad” editing skills.  Post-Production is where the magic happens.  A good photographer should know what software to use to create the best looking photos.

The Photos You Need

You will need both interior and exterior photos.  Make sure you get nice shots of the Living Room, Kitchen, Master Bedroom, Master Bathroom and any unique or custom feature of the home.

What you do not need are photos of a not-so-special pantry, laundry room, or closet.  Just get the highlights, do not include anything that will keep the perspective buyer from coming out to see the home.  Click here for some helpful tips on how a homeowner can stage their home for a photo shoot.

Format

You will want to make sure you get images that are formatted for your local MLS, Email & The Web… these are normally Low-Res scaled down photos. If you will be doing any print advertising, you will need Hi-Res images.  Make sure your photographer can get you these images within a reasonable time.

*** Tom Biondi is a Real Estate Photographer located in Toms River, NJ & services Ocean & Monmouth Counties.  He regularly speaks to Real Estate Professionals about the benefits of Professional Real Estate Photography.  http://tombiondi.com/re.html

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