One of the great things about real estate is that it is always changing. Whether you are an Agent or Real Estate Photographer, you have to adapt and learn new tips and tricks.
Photography is playing a fundamental roll in the sale of Real Estate like never before. Not only are Realtors changing the way they sell homes, Photographers are changing the way they photograph them!
We all want an edge. Good photography can give a seller an edge. Most Real Estate markets have a huge inventory of homes. You need to do whatever you can to “stand out from the crowd.” To me, one of the best ways to do that is with Professional Photography.
Here are my Top 5 Tips to sell you home:
1. Submit the maximum number of photos. Most every Real Estate & MLS site let you submit at least 25 pics. Among those pics you will have to choose one photo as the primary photo. I recommend you spend a little extra time choosing that photo. Why? Because Buyers will decide whether or not they want to look at the rest of them based upon that one photo. It is the hook that will get buyers to look at the rest of the photos.
2. The other photos should feature the homes strongest features. There is no need for mediocre images of a toilet, pantry or closet. The photos main job is to get buyers out to see the home. Note: Landscape (horizontal) shots will always look better than portrait (vertical) shots.
3. Time of day matters. Early in the morning or at twilight can be best for exterior shots (depending on which direction the front of the home is facing). However, interior shots will suffer because the sun is lower in the sky in the morning and will shine in through the windows. I like mid-day (between 10pm-2pm). The sun is higher in the sky and makes for better interior shots. In this way I get the rest of the day to edit my photo shoots and get Realtors their pics the same day I shoot the property.
4. Get your shots straight. The number one mistake that Realtors and real estate photographers make is that their verticals are not completely vertical. It’s called “converging verticals” and it looks like the room is going to fall in. If you use a wide-angle lens and tilt your camera up or down, it can look like the walls are converging instead of parallel. It is not a flattering look… especially for Real Estate Photography.
5. Price it right. Great photography is no substitute for a great price. Everyone thinks their home is worth what it was in 2006 at the peak of the market. If the home is overpriced, it doesn’t matter what kind of photography you have… No one is coming!
*** Tom Biondi is a Real Estate Photographer located in Toms River, NJ & services Ocean & Monmouth Counties. He regularly speaks to Real Estate Professionals about the benefits of Professional Real Estate Photography. http://tombiondi.com/re.html