Zillow’s New “Video Walkthrough”

If you have been looking to buy a home, chances are you’ve been to Zillow.com.  Zillow is the most popular Real Estate Website on the web today. It is where potential buyers go to look for their next home.  If you are a Seller or a Realtor, this is the one site you want to be on.  And if you can get to the top of their search engine… that’s GOLD!  Zillow has a feature exclusive to them called, “Video Walkthrough.”  A Video Walkthrough is a simple, soundless, 2 minute video shot directly from Zillow’s App and uploaded immediately to their site.

OK, so what are the benefits:

For the Buyer, a Video Walkthrough is just another way to view the home.  It provides a potential home buyer with an additional sense of the floor plan beyond the still images. Thus simplifying what can be a time consuming and complicated process for buying a home.

For the Seller or Realtor, a Video Walkthrough will move you at the top of Zillow’s search engine — That’s huge!  It will get you 3 times… let me say that again — 3 times the views than homes without one.  I’ve seen this first hand.  I shot a Video Walkthrough of a home that went from page 6 to the 3rd property on page 1…. not too shabby!   A Video Walkthrough gives home sellers an opportunity to highlight a home’s layout and key features with the goal of giving a potential buyer the feeling of being in the home.

The Video Walkthrough is exclusive to Zillow and can only be uploaded through their App.  It CAN NOT be downloaded to your phone, computer, or used on any other Real Estate website.  It can’t be edited either.  However, it can be shot in segments to create a smooth 2 minute video tour of the home.  We are trained, use image stabilizing technology, and are “Zillow Certified.”

Video Walkthroughs are the most recent way Zillow is modernizing the Real Estate Industry through the use of technology.  Photos are great, however, in 2017 when most buyers search for homes, they want more than still images.  They want to know how those images fit together to create the space they might buy.  Buyers love seeing a video.  If you don’t have one — they will go to properties that do!  I have Realtors that swear by the Zillow Video Walkthough. They have seen great results and will no longer list a home without one.  If you can get 3x’s the views, get more buyers to see the home, sell it quicker and for more money — why wouldn’t you consider a Zillow Video Walkthrough?

NOTE: A Video Walkthrough is not meant to take the place of professional photos, virtual tours or HD video.  It is meant to catch a buyer’s attention and get them to the home.  And since it raises you to the top of Zillow’s search engine, you will get more views… and more views mean more people will come to see your home.

Call or email me for more information, I am happy to answer any questions you may have.  A Zillow Video Walkthrough is only $50 with any Photography Package at Tom Biondi Real Estate Photography.

*** Tom Biondi is a Professional Real Estate Photographer located in Toms River, NJ.  He services Ocean & Monmouth Counties and regularly speaks to Real Estate Professionals about the benefits of Professional Real Estate Photography.  http://tombiondi.com/re.html

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