What are your listing photos saying about you?

You never get a second chance to make a first impression, right?…. Right!

I’m sure you’ll agree that first impressions are important.  You get up early… brush your teeth… comb your hair… dress as nicely as you can… and put on a big smile.  You do this because you want to show people that you are responsible, sharp and professional…  You want to make a good impression.  Why is it that many Realtors don’t feel the same way when listing a home?

Photos are the first thing potential Buyers see when searching for a property.  What kind of first impression are Realtors making with cell phone images?  If you are a Realtor, what are your listing photos saying — about YOU?

Are you quickly taking photos just to get it listed?  Are they ill composed… boring… poorly lit… underexposed… unedited?  If so, you’re telling the Homeowner that you don’t care… you’re lazy… irresponsible… dull… and unprofessional. You are saying that you don’t have an eye for detail and don’t respect the properties you’re selling or the people you’re selling them to.  You’re not treating your profession like… a profession.  You’re treating it like a sideline business.

On the other hand, if your listing photos are shot from the correct angles… are light and bright… are taken with non-distorting wide angle lenses… color corrected… cropped and edited… it shows you are a professional, passionate agent who delivers quality service. You are showing that you care about your properties and your clients.

If you were a potential client looking to sell a home and wanted to hire a Realtor, which agent would you prefer to work with?  One that was lazy, hurried, and apathetic… or one that is savvy, caring and professional?  Discuss among yourselves…

Almost ALL Buyers start their home buying journey online. That means its critical to have great real estate photos.  Home buyers who search for homes online find photos to be among the most useful features when choosing a property to see.

The Real Estate market is a competitive place.  Professional Photography will help your home to “Stand Out From The Crowd.”  Today’s technologically savvy Buyers expect certain things when looking for a home and professional photos are one of those things.

There are hundreds, if not thousands, of homes online.  Buyers don’t want to go see hundreds or thousands of homes.  They want to see maybe 6 or 8.  So, when browsing online, they’ll look for any excuse to cross a home off their list.  Most Buyers make a decision to see a home based on the listing photos.  Studies show you have less than 2 seconds to grab a buyers attention. Are you making the best use of those 2 seconds with cell phone photos?

And don’t let a Realtor tell you they have a “nice camera” and can do the same job a Professional Photographer can. Lenses are just as important (if not more important) than the camera.  I have lenses that cost twice as much as the camera.  You can’t take good Real Estate Photos with the kit lens that came with your camera.  And what about the editing process?  Most Realtors I know don’t have professional editing software or know the first thing about editing Real Estate photos.

Many of the most successful Realtors in Ocean and Monmouth Counties call me to photograph their listings.  Why is that?  It is because they know Real Estate.  They don’t know photography… and they don’t pretend to know it.  They are more interested in doing what is right for the Seller than saving the few bucks it costs for the photos.  They know that Professionally Photographed homes sell quicker and for more money than homes than are not.

My Real Estate Photography prices start at only $100.  At that price, why would a Realtor try to take photos that they know will be inferior?  Why would they even waste their time when they could be out showing a property or listing another home?

The bottom line is this:  If you are selling your home yourself, call me.  And if you are listing with a Realtor, only list your home with a Realtor who hires a Professional Photographer… and not just any photographer… make sure it is Tom Biondi Real Estate Photography.

*** Tom Biondi is a Professional Real Estate Photographer located in Toms River, NJ.  He services Ocean & Monmouth Counties and regularly speaks to Real Estate Professionals about the benefits of Professional Real Estate Photography.  http://tombiondi.com/re.html


Zillow’s New “Video Walkthrough”

If you have been looking to buy a home, chances are you’ve been to Zillow.com.  Zillow is the most popular Real Estate Website on the web today. It is where potential buyers go to look for their next home.  If you are a Seller or a Realtor, this is the one site you want to be on.  And if you can get to the top of their search engine… that’s GOLD!  Zillow has a feature exclusive to them called, “Video Walkthrough.”  A Video Walkthrough is a simple, soundless, 2 minute video shot directly from Zillow’s App and uploaded immediately to their site.

OK, so what are the benefits:

For the Buyer, a Video Walkthrough is just another way to view the home.  It provides a potential home buyer with an additional sense of the floor plan beyond the still images. Thus simplifying what can be a time consuming and complicated process for buying a home.

For the Seller or Realtor, a Video Walkthrough will move you at the top of Zillow’s search engine — That’s huge!  It will get you 3 times… let me say that again — 3 times the views than homes without one.  I’ve seen this first hand.  I shot a Video Walkthrough of a home that went from page 6 to the 3rd property on page 1…. not too shabby!   A Video Walkthrough gives home sellers an opportunity to highlight a home’s layout and key features with the goal of giving a potential buyer the feeling of being in the home.

The Video Walkthrough is exclusive to Zillow and can only be uploaded through their App.  It CAN NOT be downloaded to your phone, computer, or used on any other Real Estate website.  It can’t be edited either.  However, it can be shot in segments to create a smooth 2 minute video tour of the home.  We are trained, use image stabilizing technology, and are “Zillow Certified.”

Video Walkthroughs are the most recent way Zillow is modernizing the Real Estate Industry through the use of technology.  Photos are great, however, in 2017 when most buyers search for homes, they want more than still images.  They want to know how those images fit together to create the space they might buy.  Buyers love seeing a video.  If you don’t have one — they will go to properties that do!  I have Realtors that swear by the Zillow Video Walkthough. They have seen great results and will no longer list a home without one.  If you can get 3x’s the views, get more buyers to see the home, sell it quicker and for more money — why wouldn’t you consider a Zillow Video Walkthrough?

NOTE: A Video Walkthrough is not meant to take the place of professional photos, virtual tours or HD video.  It is meant to catch a buyer’s attention and get them to the home.  And since it raises you to the top of Zillow’s search engine, you will get more views… and more views mean more people will come to see your home.

Call or email me for more information, I am happy to answer any questions you may have.  A Zillow Video Walkthrough is only $50 with any Photography Package at Tom Biondi Real Estate Photography.

*** Tom Biondi is a Professional Real Estate Photographer located in Toms River, NJ.  He services Ocean & Monmouth Counties and regularly speaks to Real Estate Professionals about the benefits of Professional Real Estate Photography.  http://tombiondi.com/re.html

Why Professional Real Estate Photos?

The information and statistics are from Realtor.com

Looking to sell your home quick? The photos you post online will make ALL the difference.  Using a professional photographer to help you sell your home is a must.

A Real Estate Photography Company compared 350 listings using their professional photographs against 350 similar listings in the same ZIP code.

Listings using professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photos.  The study also found listings using professional photography were viewed 118% more than comparable listings.

And while professional photography may help you sell your house faster – and closer to list price – it all depends on who you hire and how you use the photos.

Tips To Find The Right Photographer

For real estate, you’ll need a specialized photographer.  You must use a photographer who specializes in Real Estate Photography.  You can’t use a landscape photographer, event or portrait photographer.  It’s a completely different style of Photography.  The lenses are different.  The editing software is different.  The entire process is different.  Plus the photographer must have an “eye” for it.

Many professional photographers seek to create artistic renditions of a property.  This is not what you want.  You want photos done from the perspective of marketing and selling the house.

The Right Stuff

To find the right photographer, look through their online portfolio.  See if the images are done in the style you like.  Also, see samples of their Virtual Tours.  Virtual Tours are a wonderful addition to the photos.

Once you find a potential photographer, make sure they are using a DSLR camera with non-distorting wide angle lenses.  They should not be using fish-eye lenses.  They should also NOT be using on-camera Flash.  Real Estate Photography, in my humble opinion, should be done using a bracketing technique and then blending the 5 or 7 photos in a post production software.

The Photographer must also have “mad” editing skills.  Post-Production is where the magic happens.  A good photographer should know what software to use to create the best looking photos.

The Photos You Need

You will need both interior and exterior photos.  Make sure you get nice shots of the Living Room, Kitchen, Master Bedroom, Master Bathroom and any unique or custom feature of the home.

What you do not need are photos of a not-so-special pantry, laundry room, or closet.  Just get the highlights, do not include anything that will keep the perspective buyer from coming out to see the home.  Click here for some helpful tips on how a homeowner can stage their home for a photo shoot.


You will want to make sure you get images that are formatted for your local MLS, Email & The Web… these are normally Low-Res scaled down photos. If you will be doing any print advertising, you will need Hi-Res images.  Make sure your photographer can get you these images within a reasonable time.

*** Tom Biondi is a Real Estate Photographer located in Toms River, NJ & services Ocean & Monmouth Counties.  He regularly speaks to Real Estate Professionals about the benefits of Professional Real Estate Photography.  http://tombiondi.com/re.html