Zillow’s New “Video Walkthrough”

If you have been looking to buy a home, chances are you’ve been to Zillow.com.  Zillow is the most popular Real Estate Website on the web today. It is where potential buyers go to look for their next home.  If you are a Seller or a Realtor, this is the one site you want to be on.  And if you can get to the top of their search engine… that’s GOLD!  Zillow has a feature exclusive to them called, “Video Walkthrough.”  A Video Walkthrough is a simple, soundless, 2 minute video shot directly from Zillow’s App and uploaded immediately to their site.

OK, so what are the benefits:

For the Buyer, a Video Walkthrough is just another way to view the home.  It provides a potential home buyer with an additional sense of the floor plan beyond the still images. Thus simplifying what can be a time consuming and complicated process for buying a home.

For the Seller or Realtor, a Video Walkthrough will move you at the top of Zillow’s search engine — That’s huge!  It will get you 3 times… let me say that again — 3 times the views than homes without one.  I’ve seen this first hand.  I shot a Video Walkthrough of a home that went from page 6 to the 3rd property on page 1…. not too shabby!   A Video Walkthrough gives home sellers an opportunity to highlight a home’s layout and key features with the goal of giving a potential buyer the feeling of being in the home.

The Video Walkthrough is exclusive to Zillow and can only be uploaded through their App.  It CAN NOT be downloaded to your phone, computer, or used on any other Real Estate website.  It can’t be edited either.  However, it can be shot in segments to create a smooth 2 minute video tour of the home.  We are trained, use image stabilizing technology, and are “Zillow Certified.”

Video Walkthroughs are the most recent way Zillow is modernizing the Real Estate Industry through the use of technology.  Photos are great, however, in 2017 when most buyers search for homes, they want more than still images.  They want to know how those images fit together to create the space they might buy.  Buyers love seeing a video.  If you don’t have one — they will go to properties that do!  I have Realtors that swear by the Zillow Video Walkthough. They have seen great results and will no longer list a home without one.  If you can get 3x’s the views, get more buyers to see the home, sell it quicker and for more money — why wouldn’t you consider a Zillow Video Walkthrough?

NOTE: A Video Walkthrough is not meant to take the place of professional photos, virtual tours or HD video.  It is meant to catch a buyer’s attention and get them to the home.  And since it raises you to the top of Zillow’s search engine, you will get more views… and more views mean more people will come to see your home.

Call or email me for more information, I am happy to answer any questions you may have.  A Zillow Video Walkthrough is only $50 with any Photography Package at Tom Biondi Real Estate Photography.

*** Tom Biondi is a Professional Real Estate Photographer located in Toms River, NJ.  He services Ocean & Monmouth Counties and regularly speaks to Real Estate Professionals about the benefits of Professional Real Estate Photography.  http://tombiondi.com/re.html

Why Professional Real Estate Photos?

The information and statistics are from Realtor.com

Looking to sell your home quick? The photos you post online will make ALL the difference.  Using a professional photographer to help you sell your home is a must.

A Real Estate Photography Company compared 350 listings using their professional photographs against 350 similar listings in the same ZIP code.

Listings using professional photography sold 50% faster and 39% closer to the original listing price than similar homes without professional photos.  The study also found listings using professional photography were viewed 118% more than comparable listings.

And while professional photography may help you sell your house faster – and closer to list price – it all depends on who you hire and how you use the photos.

Tips To Find The Right Photographer

For real estate, you’ll need a specialized photographer.  You must use a photographer who specializes in Real Estate Photography.  You can’t use a landscape photographer, event or portrait photographer.  It’s a completely different style of Photography.  The lenses are different.  The editing software is different.  The entire process is different.  Plus the photographer must have an “eye” for it.

Many professional photographers seek to create artistic renditions of a property.  This is not what you want.  You want photos done from the perspective of marketing and selling the house.

The Right Stuff

To find the right photographer, look through their online portfolio.  See if the images are done in the style you like.  Also, see samples of their Virtual Tours.  Virtual Tours are a wonderful addition to the photos.

Once you find a potential photographer, make sure they are using a DSLR camera with non-distorting wide angle lenses.  They should not be using fish-eye lenses.  They should also NOT be using on-camera Flash.  Real Estate Photography, in my humble opinion, should be done using a bracketing technique and then blending the 5 or 7 photos in a post production software.

The Photographer must also have “mad” editing skills.  Post-Production is where the magic happens.  A good photographer should know what software to use to create the best looking photos.

The Photos You Need

You will need both interior and exterior photos.  Make sure you get nice shots of the Living Room, Kitchen, Master Bedroom, Master Bathroom and any unique or custom feature of the home.

What you do not need are photos of a not-so-special pantry, laundry room, or closet.  Just get the highlights, do not include anything that will keep the perspective buyer from coming out to see the home.  Click here for some helpful tips on how a homeowner can stage their home for a photo shoot.

Format

You will want to make sure you get images that are formatted for your local MLS, Email & The Web… these are normally Low-Res scaled down photos. If you will be doing any print advertising, you will need Hi-Res images.  Make sure your photographer can get you these images within a reasonable time.

*** Tom Biondi is a Real Estate Photographer located in Toms River, NJ & services Ocean & Monmouth Counties.  He regularly speaks to Real Estate Professionals about the benefits of Professional Real Estate Photography.  http://tombiondi.com/re.html

In Real Estate, a Picture is worth $1000… and often times much more!

Selling your home?  Desperate… but don’t want to lower the price? Consider better photos. Real Estate listings that use Professional Photography tend to do better than those that use photos from cheaper point-and-shoot cameras, according to Redfin Corp., a Seattle-based brokerage.  That study sited that listings with professional looking photographs had a 47 percent higher asking price per square foot and receive an average of 61% more views than properties that did not.

Not surprisingly, listings with better photos command higher asking prices.  If you believe your home is worth the price you are asking, then invest in good photographs so it shows well. At the closing table, listings with nicer photos sell for between $934 and $116,076 (as measured by the difference between asking and final price) over listings using photos from point-and-shoot cameras.

SLR or single-lens-reflex cameras give users more control over what they capture and tend to produce higher quality images. SLR’s cost more than point-and-shoot cameras, but considering the data, may be worth the investment for a home seller. However, a good camera is just the beginning.  The camera lens is even more important than the camera.  Most professional lenses cost more than the camera does.  Point-and-shoot camera lenses are far inferior and can’t get wide enough to produce quality interior photographs.  And even if they did, most of the magic with Real Estate Photography happens in post-production —  after the images have been taken.  Bracketing photos, blending them together in specialized software is not only expensive but time consuming.  Plus, we tweak, crop, color correct and more… Here’s an idea:

Ask your Realtor to bring in a Professional Photographer.

More than 88% of home buyers start out looking for homes online.  Homes with quality photos get more online attention. When selling your home, stand out from the crowd with Professional Photos!  But know this… Not all Photographers have experience in Real Estate Photography.  I have clients that are Professional Photographers but don’t know the nuances of Real Estate Photography.  They call me.  And when I need a Wedding Photographer, I call them.

For as little as $100, you can have your home Professionally Photographed as part of your comprehensive marketing plan.  If you think hiring a Professional Photographer is expensive, think about what your amateur photos are costing you?…

*** Tom Biondi is a Real Estate Photographer located in Toms River, NJ
http://tombiondi.com/re.html