What are your listing photos saying about you?

You never get a second chance to make a first impression, right?…. Right!

I’m sure you’ll agree that first impressions are important.  You get up early… brush your teeth… comb your hair… dress as nicely as you can… and put on a big smile.  You do this because you want to show people that you are responsible, sharp and professional…  You want to make a good impression.  Why is it that many Realtors don’t feel the same way when listing a home?

Photos are the first thing potential Buyers see when searching for a property.  What kind of first impression are Realtors making with cell phone images?  If you are a Realtor, what are your listing photos saying — about YOU?

Are you quickly taking photos just to get it listed?  Are they ill composed… boring… poorly lit… underexposed… unedited?  If so, you’re telling the Homeowner that you don’t care… you’re lazy… irresponsible… dull… and unprofessional. You are saying that you don’t have an eye for detail and don’t respect the properties you’re selling or the people you’re selling them to.  You’re not treating your profession like… a profession.  You’re treating it like a sideline business.

On the other hand, if your listing photos are shot from the correct angles… are light and bright… are taken with non-distorting wide angle lenses… color corrected… cropped and edited… it shows you are a professional, passionate agent who delivers quality service. You are showing that you care about your properties and your clients.

If you were a potential client looking to sell a home and wanted to hire a Realtor, which agent would you prefer to work with?  One that was lazy, hurried, and apathetic… or one that is savvy, caring and professional?  Discuss among yourselves…

Almost ALL Buyers start their home buying journey online. That means its critical to have great real estate photos.  Home buyers who search for homes online find photos to be among the most useful features when choosing a property to see.

The Real Estate market is a competitive place.  Professional Photography will help your home to “Stand Out From The Crowd.”  Today’s technologically savvy Buyers expect certain things when looking for a home and professional photos are one of those things.

There are hundreds, if not thousands, of homes online.  Buyers don’t want to go see hundreds or thousands of homes.  They want to see maybe 6 or 8.  So, when browsing online, they’ll look for any excuse to cross a home off their list.  Most Buyers make a decision to see a home based on the listing photos.  Studies show you have less than 2 seconds to grab a buyers attention. Are you making the best use of those 2 seconds with cell phone photos?

And don’t let a Realtor tell you they have a “nice camera” and can do the same job a Professional Photographer can. Lenses are just as important (if not more important) than the camera.  I have lenses that cost twice as much as the camera.  You can’t take good Real Estate Photos with the kit lens that came with your camera.  And what about the editing process?  Most Realtors I know don’t have professional editing software or know the first thing about editing Real Estate photos.

Many of the most successful Realtors in Ocean and Monmouth Counties call me to photograph their listings.  Why is that?  It is because they know Real Estate.  They don’t know photography… and they don’t pretend to know it.  They are more interested in doing what is right for the Seller than saving the few bucks it costs for the photos.  They know that Professionally Photographed homes sell quicker and for more money than homes than are not.

My Real Estate Photography prices start at only $100.  At that price, why would a Realtor try to take photos that they know will be inferior?  Why would they even waste their time when they could be out showing a property or listing another home?

The bottom line is this:  If you are selling your home yourself, call me.  And if you are listing with a Realtor, only list your home with a Realtor who hires a Professional Photographer… and not just any photographer… make sure it is Tom Biondi Real Estate Photography.

*** Tom Biondi is a Professional Real Estate Photographer located in Toms River, NJ.  He services Ocean & Monmouth Counties and regularly speaks to Real Estate Professionals about the benefits of Professional Real Estate Photography.  http://tombiondi.com/re.html


Zillow’s New “Video Walkthrough”

If you have been looking to buy a home, chances are you’ve been to Zillow.com.  Zillow is the most popular Real Estate Website on the web today. It is where potential buyers go to look for their next home.  If you are a Seller or a Realtor, this is the one site you want to be on.  And if you can get to the top of their search engine… that’s GOLD!  Zillow has a feature exclusive to them called, “Video Walkthrough.”  A Video Walkthrough is a simple, soundless, 2 minute video shot directly from Zillow’s App and uploaded immediately to their site.

OK, so what are the benefits:

For the Buyer, a Video Walkthrough is just another way to view the home.  It provides a potential home buyer with an additional sense of the floor plan beyond the still images. Thus simplifying what can be a time consuming and complicated process for buying a home.

For the Seller or Realtor, a Video Walkthrough will move you at the top of Zillow’s search engine — That’s huge!  It will get you 3 times… let me say that again — 3 times the views than homes without one.  I’ve seen this first hand.  I shot a Video Walkthrough of a home that went from page 6 to the 3rd property on page 1…. not too shabby!   A Video Walkthrough gives home sellers an opportunity to highlight a home’s layout and key features with the goal of giving a potential buyer the feeling of being in the home.

The Video Walkthrough is exclusive to Zillow and can only be uploaded through their App.  It CAN NOT be downloaded to your phone, computer, or used on any other Real Estate website.  It can’t be edited either.  However, it can be shot in segments to create a smooth 2 minute video tour of the home.  We are trained, use image stabilizing technology, and are “Zillow Certified.”

Video Walkthroughs are the most recent way Zillow is modernizing the Real Estate Industry through the use of technology.  Photos are great, however, in 2017 when most buyers search for homes, they want more than still images.  They want to know how those images fit together to create the space they might buy.  Buyers love seeing a video.  If you don’t have one — they will go to properties that do!  I have Realtors that swear by the Zillow Video Walkthough. They have seen great results and will no longer list a home without one.  If you can get 3x’s the views, get more buyers to see the home, sell it quicker and for more money — why wouldn’t you consider a Zillow Video Walkthrough?

NOTE: A Video Walkthrough is not meant to take the place of professional photos, virtual tours or HD video.  It is meant to catch a buyer’s attention and get them to the home.  And since it raises you to the top of Zillow’s search engine, you will get more views… and more views mean more people will come to see your home.

Call or email me for more information, I am happy to answer any questions you may have.  A Zillow Video Walkthrough is only $50 with any Photography Package at Tom Biondi Real Estate Photography.

*** Tom Biondi is a Professional Real Estate Photographer located in Toms River, NJ.  He services Ocean & Monmouth Counties and regularly speaks to Real Estate Professionals about the benefits of Professional Real Estate Photography.  http://tombiondi.com/re.html

In Real Estate, a Picture is worth $1000… and often times much more!

Selling your home?  Desperate… but don’t want to lower the price? Consider better photos. Real Estate listings that use Professional Photography tend to do better than those that use photos from cheaper point-and-shoot cameras, according to Redfin Corp., a Seattle-based brokerage.  That study sited that listings with professional looking photographs had a 47 percent higher asking price per square foot and receive an average of 61% more views than properties that did not.

Not surprisingly, listings with better photos command higher asking prices.  If you believe your home is worth the price you are asking, then invest in good photographs so it shows well. At the closing table, listings with nicer photos sell for between $934 and $116,076 (as measured by the difference between asking and final price) over listings using photos from point-and-shoot cameras.

SLR or single-lens-reflex cameras give users more control over what they capture and tend to produce higher quality images. SLR’s cost more than point-and-shoot cameras, but considering the data, may be worth the investment for a home seller. However, a good camera is just the beginning.  The camera lens is even more important than the camera.  Most professional lenses cost more than the camera does.  Point-and-shoot camera lenses are far inferior and can’t get wide enough to produce quality interior photographs.  And even if they did, most of the magic with Real Estate Photography happens in post-production —  after the images have been taken.  Bracketing photos, blending them together in specialized software is not only expensive but time consuming.  Plus, we tweak, crop, color correct and more… Here’s an idea:

Ask your Realtor to bring in a Professional Photographer.

More than 88% of home buyers start out looking for homes online.  Homes with quality photos get more online attention. When selling your home, stand out from the crowd with Professional Photos!  But know this… Not all Photographers have experience in Real Estate Photography.  I have clients that are Professional Photographers but don’t know the nuances of Real Estate Photography.  They call me.  And when I need a Wedding Photographer, I call them.

For as little as $100, you can have your home Professionally Photographed as part of your comprehensive marketing plan.  If you think hiring a Professional Photographer is expensive, think about what your amateur photos are costing you?…

*** Tom Biondi is a Real Estate Photographer located in Toms River, NJ